One Love, One Pinas 

It is a campaign that encourages the Filipinos to be ambassadors of the Philippines.

Tasks and responsibilities:

-Brainstormed with the team to come up with the Insight, Idea and Executions of the campaign.

-Presented the Promo Plan to our Team Head and Department Head. 

-For the audio-visual presentation (AVP) material, we used our archived video materials for the project. We were able to use the stories and materials that we have featured in our previous campaigns. 

-I also did the researching for the archived raw video materials.

-I’ve worked closely with the Editing and Motion Graphics teams. 

-I produced a plug for promoting the campaign to the digital platform by using the #OneLoveOnePinas hashtag. 

-We presented the AVP material for the approval of the Creative Head and Chief Operating Officer. 

-After the revisions and approval, I disseminated the AVP and other needed promotional materials across all platforms. (On-air team, Special Projects Team, Digital Media Division, Corporate Communications Division, Regional stations, and others) 

-After launching the campaign, I produced a post-plug about the participation of the audience in posting their #OneLoveOnePinas photos on their social media. Before I write the script, I messaged each user and asked their consent if they would allow us to use their photos for the post-plug. 

-The One Love, One Pinas AVP has been recognized in 2019 Catholic Mass Media Awards as Best TV Ad Branded and Araw Values Awards for the Love of Country and Respect for National Customs and Traditions category.